IGA raises $727,085 for children with cancer
IGA merchants are proud to announce that they raised $727,085 in a holiday fundraiser to help fund pediatric cancer research in Quebec.
Last November, IGA launched a Holiday animated film entitled “L’échange” to thank its clients and show its support to the Fondation Charles-Bruneau, an organization that the company has been supporting for 14 years now. From November 19 to December 30, 2020, a fundraising campaign was also deployed in all IGA, IGA extra and IGA express stores in Quebec and on IGA.net.
Thanks to the generosity of their customers, the incredible sum of $727,085 was raised by all the merchants to support families affected by pediatric cancer. In three different ways, people could contribute to the good cause: by purchasing Origamins, making a donation or by purchasing participating products.
“Despite the pandemic and its many effects on the population, our clients have shown great generosity that deserves to be highlighted. On behalf of all the families who will benefit from these donations, I would like to warmly thank our customers, our merchants, our employees and our suppliers,” says Carl Pichette, Vice-President of Marketing in Quebec.
“Thanks to everyone’s contribution, IGA was able to support a cause that is close to its heart. For many families facing a child’s cancer, the holiday season was a little brighter and the Fondation Charles-Bruneau will be able to allocate more funds to support projects in the field of pediatric hemato-oncology research in Quebec. »
Thanks to the great IGA, IGA extra and IGA express family throughout Quebec
A big hand of applause to our partner, its customers, employees, partners, suppliers and its large family of merchant-owners of IGA, IGA extra and IGA express throughout Quebec. Your generosity is outstanding!
A big thank you to all of you who helped us achieve this result by purchasing Origamins, making a donation or buying participating products at your local grocery store.
Your gestures of solidarity allow us to continually improve healthcare and save lives in the four Charles-Bruneau centers and units across the province.
To watch again the animated story at the core of this campaign, visit https://youtu.be/emD8koMRlZk
