Sale of Fluff & Tuff products in support of the Charles-Bruneau Foundation

Cascades Fluff & Tuff and IGA are proud to launch a new promotion to benefit a childhood without cancer. For the occasion, a sale of Fluff & Tuff products will take place from June 22 to 29, 2022, in all IGA stores in Quebec and New Brunswick.

Benjamin and Maud-Eugénie: together towards a cure!

This year, Benjamin Lamarche, a teenager in remission from cancer, is the face of the campaign. Together with his older sister Maud-Eugénie, they illustrate the special relationship between a sister and her little brother, who has been diagnosed with cancer. The slogan of the campaign “Together towards recovery” takes on its full meaning here.

Benjamin is a 14-year-old boy who was diagnosed with T-cell acute lymphoblastic leukemia.

After more than three years of treatment, he is now officially in remission. Benjamin is getting better and has regained some of the activities he had to give up in the past few months, such as field hockey. In fact, for the past few months, he has been able to put on his skates and join his teammates on the ice! For a long time, this great field hockey fan wanted to become a sports analyst, but it is the profession of oncologist that is now making its way into his head.

The Charles-Bruneau Foundation is proud to be able to count on valuable partners

Cascades and IGA have been important partners of the Charles-Bruneau Foundation for over 17 years. With this new promotion, they reaffirm their crucial role in the fight against pediatric cancer.

The entire Charles-Bruneau Foundation team thanks them for their renewed support. Together, we are helping to build a childhood without cancer.

With the purchase of a participating Cascades product, Cascades and Sobeys will collectively donate 50¢ to the Charles-Bruneau Foundation, up to $75,000 in donations. The offer is valid in IGA stores in Quebec and New Brunswick, from June 23 to 29, 2022.