Tough Cookies tattoos are back!
The Fondation Charles-Bruneau is proud to announce the return of the Tough Cookies campaign, presented by IGA. Once again this year, children with or in remission from cancer were invited to draw their favourite food and have it transformed into a temporary tattoo.
Odélie’s pear, Jade’s starfruit, Zoé’s grapes and Laurent’s cherries will be on sale in all IGA markets in the province.
A tasty game
In addition to being transformed into temporary tattoos, the drawings of our young artists have become the characters of a video game that will be included with the purchase of a tattoo. To play the game, simply turn the tattoo over and scan the QR code.
The four young people were invited to a very special day of filming during which they were able to participate in the creation of several elements of the video game: super power and voice of their hero, decor, soundtrack … A video game in their image is now available!
On sale until June 29th
The four tattoos are available for $2 each at all IGA stores in Quebec. The money raised will be donated to the Charles-Bruneau Foundation. Hurry up, the campaign ends on June 29th. For more information: dursacuire.ca
Last year, the sale of the Tough Cookies tattoos raised $450,000 for a childhood without cancer. Thank you to IGA and to all the donors for believing, as we do, in a childhood without cancer.
